INCREASE YOUR BIDDING STRATEGY NOW WITH THIS NEW GOOGLE ADS TOOL!

Google Ads has launched a new feature for Smart Bidding. Seasonality adjustments give you more control over Search and Display campaigns. It is expected to come to Shopping campaigns later this year, which will be followed by Video and App campaigns.  The Seasonality adjustments were previewed at Google Marketing Live in May and now they are live for Search and Display campaigns. According to Google, this advanced tool helps you optimize ...

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GOOGLE ADS IMPROVING KEYWORD RECOMMENDATIONS

It will be much easier to select and add additional keywords to your ad groups and campaigns. Moreover, the improved recommendation system will only suggest keywords that ultimately drive more traffic beyond the existing keywords.  The recent Google Ads feature is improving the relevancy and quality of keyword recommendations. This new recommendation system not only will list a bunch of relatable keywords but will suggest only those ones that drive more ...

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3+1 COMMON MISTAKES, YOU CAN COMMIT, IF YOU USE GOOGLE ADS

Setting up a Google Ads account is not difficult, but mastering this platform is another question. If you manage your advertisements for yourself, it is good if you know about these mistakes to avoid them! Google Ads is a very powerful platform. You can manage your business’ advertising for Google Search, displays and even for Youtube in one place. It’s not a big surprise, that the company’s biggest income is paid ...

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TOP 3 SHOPPING TRENDS YOU SHOULD KNOW ABOUT

With the pervasive popularity of social media and the growing numbers of social influencers our habits are changing. Not just in shopping, but in every aspect of our life. While in the past, if we wanted to buy something, we might have asked a friend or someone in our circle of trust for advice, now we turn to Youtubers. On this social platform we can find everything we can ask ...

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NOW YOU CAN CUSTOMIZE YOUR GOOGLE ADS OVERVIEW

Google Ads lets users to add filters to the Overview page in response for the feedbacks. The Overview is the first page what we can see after logging in our Google Ads Account. It shows many statistics and an overall synopsis of our account. How much money did we spent, how many conversions resulted, or which were the most searched keywords. So this is a page everybody interacts with almost on ...

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